challenge coaching prices
POPULAR
$49.99
COACHING
/WEEK
Full gym access
More in-depth nutrition coaching & education
Accountability, weekly check-ins & macro adjustments
Must have Premium access to the 1st Phorm app for 2 months*
*Cost of the app is not included in the cost of the challenge.
$44.99
online COACHING
/WEEK
No gym access
More in-depth nutrition coaching & education
Accountability, weekly check-ins & macro adjustments
Must have Premium access to the 1st Phorm app for 2 months*
*Cost of the app is not included in the cost of the challenge.
$47.99
no-coaching
/WEEK
Full gym access
No weekly check-ins
Work at your own pace with greater flexibility
No additional apps required
All Challengers receive access to food guides, 3 in-body scans, and a copy of the brand new
Challenger playbook, axe fitness edition!
*All prices subject to GST. Payments are non-refundable and non-transferrable. Weekly payments start on the first week of the challenge, Monday January 26, 2026.