cut the c.r.a.p. challenge
lose some weight before christmas, win your money back & a get a pair of custom nike training shoes!
challenge Starts november 17th!
Registration now open!
WHAT DOES IT MEAN TO “CUT THE C.R.A.P.?”
This challenge is all about cutting out the things that don’t serve you…or your waist line. We promise, if you cut out these things for ONE MONTH, you WILL see a difference mentally, physically, and on the scale.
Carbonated soda beverages
Including any pop, “zero” sodas, and diet.
REFINED SUGAR
Donuts, pastries, chocolates, candies, bagels, muffins, sugary drinks, juices, etc.
Alcohol
Any and all.
processed foods
Anything that comes in a box or a bag. Anything that has a nutritional label with many ingredients. Fried food, fast food, etc.
dates
registration: Nov 1 - 12
In-body scans: Nov 13 - 15
challenge: Nov 17 - Dec 13
challenge rules
✅ Record your WINS on a tracking calendar (provided)
✅ Complete your In-Body scans with us
✅ Take before and after photos*
✅ Tag us in one social media post (not story) per week
✅ Write a Google review by December 14, 2025
👟 The person who completes all of the above AND has the most WINS on their tracking calendar at the end of the challenge will be eligible to win their money back and a pair of custom Nike shoes*
*All challenge fees are non-refundable. If you are the winner of the challenge, you understand that your before and after photos will be used by Axe Fitness Inc. for advertising and marketing purposes. Winner will be determined by completion of above tasks, In-Body metrics, before and after photos, and best overall transformation. One pair of custom Nike shoes to be awarded to the best overall transformation. Multiple chances to win your money back.
to win your day you must:
get a workout in
Drink 100-120 oz of water
cut the c.r.a.p.
challenge prizes
win your money back!
If you complete all challenge tasks AND cut the C.R.A.P. for an entire month, you can win your challenge registration fee back!
you could also win a sweet pair of custom nike training shoes!
If we pick you for the best overall transformation, you will WIN a custom pair of Nike training shoes! That’s double the winnings!
ready to sign up?
ready to sign up?
Members
If you are currently a member of our gym, use the links below to choose your challenge.
Start me up - $100
2 InBody scans, Cut the C.R.A.P. tracking calendar, the opportunity to WIN your money back, AND the opportunity to WIN a pair of custom Nike training shoes!
show me how to eat - $200
7-day meal plan, 2 InBody scans, Cut the C.R.A.P. tracking calendar, the opportunity to WIN your money back, AND the opportunity to WIN a pair of custom Nike training shoes!
starter pack - $300
Tub of Phormula-1 protein powder, 2 InBody scans, Cut the C.R.A.P. tracking calendar, the opportunity to WIN your money back, AND the opportunity to WIN a pair of custom Nike training shoes!
winner’s kit - $350
Tub of: Phormula-1 protein powder, Level-1 protein powder, and Ignition. 7-day meal plan, 2 InBody scans, Cut the C.R.A.P. tracking calendar, the opportunity to WIN your money back, AND the opportunity to WIN a pair of custom Nike training shoes!
*All prices are subject to GST.
*Win your money back only applies to the $100 registration fee, not to the supplements.
Non-Members
If you are NOT currently a member of our gym, use the links below to choose your challenge.
2 InBody scans, Cut the C.R.A.P. tracking calendar, access to the gym for a month, the opportunity to WIN your money back, AND the opportunity to WIN a pair of custom Nike training shoes!
Start me up - $239
7-day meal plan, 2 InBody scans, Cut the C.R.A.P. tracking calendar, access to the gym for a month, the opportunity to WIN your money back, AND the opportunity to WIN a pair of custom Nike training shoes!
show me how to eat - $339
Tub of Phormula-1 protein powder, 2 InBody scans, Cut the C.R.A.P. tracking calendar, access to the gym for a month, the opportunity to WIN your money back, AND the opportunity to WIN a pair of custom Nike training shoes!
starter pack - $439
Tub of: Phormula-1 protein powder, Level-1 protein powder, and Ignition. 7-day meal plan, 2 InBody scans, Cut the C.R.A.P. tracking calendar, access to the gym for a month, the opportunity to WIN your money back, AND the opportunity to WIN a pair of custom Nike training shoes!
winner’s kit - $489
*All prices are subject to GST.
*Win your money back only applies to the $100 start-up fee, not to the supplements or cost of the trial.
supplements
Listed are the supplements mentioned above. You can find more information about each product in the links below.
phormula-1
A high quality post-workout whey protein isolate. Perfect for supporting your muscle growth, weight loss, and body composition goals. Tastes delicious and mixes well. Easy on the stomach and good for people with sensitive guts.
level-1
A premium whey protein concentrate. Used as a meal-replacement when you need some extra protein in the day. Perfect for smoothies, yogurt or just on-the-go. Tastes delicious, mixes well, and easy on the gut.
ignition
A premium glycogen supplement and vitamin drink. Added to your post-workout shake, this is an ideal supplement to replenish your glycogen stores (energy), support healthy muscle growth and repair, and provide the body with proper nutrients that get depleted while training.
